Order Andrew's New Co-Authored Book

Cracking The Business Mastery Code

with Brian Tracy & Andrew Redding

Learn the Proven Strategies of Industry Leaders from around the world to Build, Scale, and Succeed.

Whether you’re starting your entrepreneurial journey or scaling a thriving business, Andrew's chapter in Cracking The Business Mastery Code equips you with the actionable tools, frameworks, and strategies to achieve your goals. Co-authored with Brian Tracy & Other Business Experts, this book reveals the hard-won lessons and insights from leaders who have been in the trenches and come out on top.

Andrew Redding is a seasoned business coach and accomplished entrepreneur known for his no-nonsense approach to success. Born and raised in Australia, Andrew’s journey is a testament to the power of hard work and determination. Leaving school at the end of Year Ten, he embarked on an air conditioning and refrigeration apprenticeship in 2000, quickly excelling and laying the groundwork for his future in business.

In 2009, Andrew founded Valley Air-Conditioning, a venture that would grow into a thriving enterprise with a workforce of 50 and over $10 million in annual sales within a decade. Alongside this success, Andrew explored multiple business ventures, amassing a wealth of experience and developing what he calls the “10 Fundamentals of Business.”

Today, Andrew is the driving force behind ARC Business Development, where he mentors a select group of business owners, helping them overcome challenges, scale their operations, and achieve real measurable results. Andrew’s coaching is built on a foundation of straightforward advice, practical strategies, and a commitment to accountability.

Andrew Redding's chapter in Cracking The Business Mastery Code completely shifted my perspective on running a business. His approach to aligning personal and professional goals helped me gain the clarity I’ve been missing for years. The Execution Framework is practical and actionable—it’s already helping me make better decisions and see measurable improvements in my business. This isn’t just another business book; it’s a step-by-step guide to creating real, sustainable success. I highly recommend it to anyone serious about leveling up their business and life."

– Trae Ballantyne, Founder Rivercity Trailers, SA

Order Your Copy Today

Cracking The Business Mastery Code

Order Your Copy of Cracking The Business Mastery Code

Claim Your Free Bonuses

Complete the form below to receive exclusive resources that will help you implement the strategies from the book, including:

Personal Goal-Setting Worksheet
A downloadable guide to define and align your 10-year personal goals, so you can build a business that supports the life you truly want.
Professional Goal-Setting Worksheet
A step-by-step resource to map out your 10-year business goals in alignment with your personal goals.
The Execution Framework Guide
Gain access to an in-depth written guide on implementing Andrew’s powerful Execution Framework to achieve consistent, high-impact results.

"When it comes to business, Andrew Redding knows exactly what he’s doing. Having worked with Andrew one-on-one as a former client, I can confidently say that Cracking The Business Mastery Code is packed with value, but it’s only a small glimpse into what Andrew truly delivers. At DPK Air Conditioning, we’ve implemented his 10 Fundamentals of Business across our operations and have seen incredible results—from streamlined processes to improved profitability. This book is a must-read for anyone looking to achieve real, measurable business success."

– Dane Kennedy, Owner, DPK Air Conditioning NSW

"If nothing changes, nothing changes. The life you truly want begins the moment you align your personal and professional goals and commit to taking bold, consistent action. Success starts with clarity, focus, and the courage to make the changes that matter."

- Andrew Redding

How different would your life and business be if you could build a business that truly works for you?

Success isn’t about working harder or sacrificing everything for your business. It’s about building alignment between your personal and professional goals and creating a sustainable framework that drives results while letting you live the life you truly want.

We provide a no-bs approach to achieving clarity, scaling your business, and maximising fulfillment. Drawing from decades of real-world experience and proven strategies, this book delivers the actionable tools and mindset shifts you need to transform both your business and your life.

Throughout Cracking The Business Mastery Code , you’ll discover:

How to align your personal and professional goals to create a business that supports the lifestyle you desire.

The 10 Fundamentals of Business, a step-by-step framework for sustainable growth across any industry.

The Execution Framework, a proven system to ensure you focus on what matters most and achieve consistent, high-impact results.

How to build a team culture that drives accountability, alignment, and exponential growth.

The importance of clarity and prioritisation, so every decision you make brings you closer to your vision of success.

Cracking The Business Mastery Code is the ultimate guide for entrepreneurs who want to achieve financial freedom, reduce stress, and live a life of purpose and fulfilment—all while growing a thriving, scalable business.

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